Brand Marketing for Law Firms: Boiling It Down
Recently, John Hellerman wrote two well-received articles (“How To Make It Rain By Marketing Individual Lawyers,” with Steve Bell of Womble Bond Dickinson and “5 Marketing Lessons From Howrey’s Graveside”), both about the general need for law firms to market and sell...
read morePR: It’s About Opportunity for Your Firm, Not Ink
Sales are the name of the game for any marketing activity. Unfortunately, PR and media relations have for too long been relegated to the “finding” side of the finding and choosing equation. “Raise your awareness so you can be more easily found then...
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