The Power of “Like”
When not busy appearing on Saturday Night Live, Facebook’s leaders spend their time dreaming up ever-more-ingenious ways to make money off your social life. They’re pretty good at what they do, as the company’s recent $50 billion valuation suggests....
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Famejacking: A Primer
You’re probably not familiar with the term “famejacking.” In fact, we’re sure you’re not since we just made it up. Even so, it’s a useful concept if you’re looking to get noticed. When you’re famejacking, you are taking...
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LinkedIn’s Lesson In Knowing What You Aren’t
AdAge ran an article on LinkedIn today that was both obvious and enlightening. The obvious part is this: while Facebook’s popularity has snuffed out other social networks (RIP Friendster, Orkut, etc.), LinkedIn is flourishing-to the tune of 85 million members,...
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Small Town Gossip Needn’t Be a Big-Time Problem
Situation: Jim Sullivan is a solo practitioner, specializing in family law, in an upscale town of some 40,000 residents. In the 15 years he has been practicing, he has built a solid practice, with most of his business coming from client referrals. He volunteers time...
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Legal, PR Teams Can Work Together
Yesterday’s New York Times business feature about crisis management has undoubtedly been the talk around many PR water coolers today. The Times uses the crises facing BP, Toyota, and Goldman Sachs to take a closer look at crisis management. Although the article...
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A Social Media Policy Checklist
Nervous about networking online? If you’re a lawyer and you said yes, you’re not alone. Many attorneys we speak with feel anxiety around social networking. The sources of this understandable (yet irrational) fear are many – some are afraid of the time...
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