Social Media: Give ‘Em Something To Talk About
When I ask my clients about using social media as a business development tool, I hear a lot of ambivalence. And, frankly, I can understand. On the one hand, given the breathless press about the marketing benefits of social media, one could be excused for thinking that...
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Play Golf
As you know, Tiger Woods has been scoring a lot of birdies lately, and not in a good way. Just after US Weekly went out with a cover story on Tiger’s alleged two-year relationship with a LA cocktail waitress (if you’re scoring at home, this is distinct from his...
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HC/BTI Study Released
For lawyers the perennial question is: which marketing activities actually get clients to hire me? To answer this question Hellerman Communications recently teamed with the BTI Consulting Group to commission a new research study called “The Attorney Hiring...
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Brand Marketing for Law Firms: Boiling It Down
Recently, John Hellerman wrote two well-received articles (“How To Make It Rain By Marketing Individual Lawyers,” with Steve Bell of Womble Bond Dickinson and “5 Marketing Lessons From Howrey’s Graveside”), both about the general need for law firms to market and sell...
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PR: It’s About Opportunity for Your Firm, Not Ink
Sales are the name of the game for any marketing activity. Unfortunately, PR and media relations have for too long been relegated to the “finding” side of the finding and choosing equation. “Raise your awareness so you can be more easily found then...
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