Small Town Gossip Needn’t Be a Big-Time Problem
Situation: Jim Sullivan is a solo practitioner, specializing in family law, in an upscale town of some 40,000 residents. In the 15 years he has been practicing, he has built a solid practice, with most of his business coming from client referrals. He volunteers time...
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Legal, PR Teams Can Work Together
Yesterday’s New York Times business feature about crisis management has undoubtedly been the talk around many PR water coolers today. The Times uses the crises facing BP, Toyota, and Goldman Sachs to take a closer look at crisis management. Although the article...
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A Social Media Policy Checklist
Nervous about networking online? If you’re a lawyer and you said yes, you’re not alone. Many attorneys we speak with feel anxiety around social networking. The sources of this understandable (yet irrational) fear are many – some are afraid of the time...
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Social Media: Give ‘Em Something To Talk About
When I ask my clients about using social media as a business development tool, I hear a lot of ambivalence. And, frankly, I can understand. On the one hand, given the breathless press about the marketing benefits of social media, one could be excused for thinking that...
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Play Golf
As you know, Tiger Woods has been scoring a lot of birdies lately, and not in a good way. Just after US Weekly went out with a cover story on Tiger’s alleged two-year relationship with a LA cocktail waitress (if you’re scoring at home, this is distinct from his...
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HC/BTI Study Released
For lawyers the perennial question is: which marketing activities actually get clients to hire me? To answer this question Hellerman Communications recently teamed with the BTI Consulting Group to commission a new research study called “The Attorney Hiring...
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