Lateral Hiring Trends Point to Increased Importance of Communications
Recently, the Legal Times blog reported that Squire Sanders was losing four healthcare partners to competitor Jones Day. This news isn’t in itself particularly shocking—according to The American Lawyer’s 2014 Lateral Report, more than 2,500 partners in the US moved to...
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What Do Blue Jeans & Legal Marketing Have in Common?
Levi Strauss has a great slogan: quality never goes out of style. It’s a fitting tagline for a brand that has been doing much the same thing since 1853, yet feels as relevant as ever today. It’s a reminder of the permanence of excellence, and the futility of chasing...
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How Diamonds Taught Me the Importance of Customer Service
I’ve had a few recent encounters with customer service agents that make me suspicious that customer service could, in some cases, be dead. I’ve loudly bemoaned this fact to my family and close friends, but the fact is, it feels like no one particularly cares. And...
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It’s Not You, It’s the Legal Market: A Five-Point Guide to Breaking Up With Employees
Law firms and law schools have been having some difficult conversations lately: breakup conversations. As the legal job market continues to shrink, law firms and law schools have been faced with tough decisions about separating with attorneys and professors,...
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HC Helps Sutherland Own A Market
Situation/Objective: In mid-2000, Steve Boehm and Cynthia Krus, partners at the law firm of Sutherland Asbill & Brennan LLP, approached the firm’s marketing department with a request: “Make Sutherland the premier provider of legal counsel to Business Development...
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5 Things to Avoid When Writing Client Alerts
Did the headline of this post intrigue you? According to research about what type of headlines get the most clicks and shares, it should have. That research is compiled in a PR Daily article of interest to any firm that produces client alerts, newsletters, blog posts,...
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