Harvard Business Review Nails the Importance of Content Marketing
We speak often about the value of content marketing, but a recent piece in the Harvard Business Review truly nails it. The choice paragraph that we’ve excerpted below is part of a larger article by Dorie Clark, an author and teacher at Duke’s Fuqua Business School,...
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Three Web Design Tips from BDI Webinar
Earlier this month we attended BDI’s “Remarkable Trends Across Digital Design” webinar, and speaker Steven Louie of Flightpath had some useful tips for professional firms, especially those considering a website redesign. Steven hit three different topics: layout,...
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HC Expands Firm’s E-Business Practice
Situation/Objective: David Jacobson, a partner in the law firm of Sonnenschein Nath & Rosenthal (SNR), wanted to raise awareness of the firm’s E-Business practice, which he had co-founded. With his firm’s financial backing, David acquired the rights to...
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Would You Upload Your Brain?
This interesting article about a neuroscientist working on uploading his own brain to the web caught our attention. The article explores a lot of the hard questions about the possibility and promise such a future may bring. But it struck us that it’s only been 9...
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Two Ways for Law Firm Marketers to Gain Respect Within Their Firms
Above the Law recently posted an article on an interesting topic: the substantial divide between lawyers and the legal marketers who serve them. It notes, correctly, that lawyers often “view marketing as fluff, pointless overhead, or just the people who order the...
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Robot Lawyers Coming Sooner Than Predicted
In March, John Hellerman wrote a piece for Law360 in which he made this rather bold claim: “Consider the idea that in the near future, software could effectively replace lawyers. Despite all the thinking being done about the future of the law, I’ve yet to hear...
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