by John Hellerman | Apr 13, 2023 | Branding, Business Development, John Hellerman, Measurement
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it’s not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. AVE is...
by John Hellerman | Nov 22, 2021 | Disruption, John Hellerman, Technology
It’s been roughly three years since we first posted about Lil Miquela, a fabricated, LA-based influencer with 3.1 million followers, who makes an estimated $7,000 per post. It’s coming sooner than we think. Will your firm be first? Since then, a few Asian-based...
by John Hellerman | Nov 15, 2021 | Business Development, Disruption, John Hellerman, Technology
Recently, Henry Kissinger opined in the Wall Street Journal on the future of humanity in a world of AI. It caught my eye for a few reasons, not least of which is my curiosity about what a 98-year-old foreign policy expert would have to say about our technology driven...
by John Hellerman | Nov 8, 2021 | Awards & Rankings, Business Development, John Hellerman
The new 2022 US News & World Report and Best Lawyers ranking is now out. God bless Best Lawyers for a business model that requires participants to recommend future participants. It’s a perpetual moneymaker, and I wish I owned it. It’s not special because...
by John Hellerman | Jun 18, 2020 | Awards & Rankings, Business Development, John Hellerman, Law
We are honored for the second year in a row to sponsor the Legal Sales and Service Organization (LSSO) awards. For information on the amazing accomplishments of this year’s award winners (Carolyn Rumpf Sandano and Michael Mellor for Sales Executive of the Year and...
