by Amanda Ferrari | May 18, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing
The Legal Marketing Association Annual Conference, which took place in Hollywood, Florida from April 24th through April 26th, always gets a ton of buzz. To keep that alive a little bit longer, we sat down with first-time attendee, Jones Walker’s Public Relations and...
by Amanda Ferrari | Apr 14, 2021 | Business Development, Content Marketing, John Hellerman, Law, Reputation
Many firms are vying for Mansfield Rule certification. In a Law360 article published on April 13, 2021, John Hellerman examines how thought leadership can unlock the door for firms’ diversity, equity and inclusion programs. Some important excerpts from the...
by Amanda Ferrari | Aug 28, 2020 | Amanda Ferrari, Branding, Content Marketing
I dread the end of Summer, so when Starbucks launched their pumpkin-spiced products earlier than ever before (August 25 in 2020 versus August 27 in 2019), it came as an unwelcome surprise. Yet, per usual, the #PSL-hype has hit the ground running and Fall fanatics are...
by Amanda Ferrari | Aug 12, 2020 | Amanda Ferrari, Branding, Content Marketing, News, Social Media
A few weeks ago I commented on how TikTok has enjoyed tremendous success in 2020, even throughout the Covid-19 pandemic. However, it seems that ship has sailed… Underscoring the Trump administration’s executive order that bans TikTok (and WeChat) from the...
by Amanda Ferrari | Aug 3, 2020 | Amanda Ferrari, Content Marketing, Crisis, Social Media
In a world where you can share an image or message with an entire social media network with a single-click, it’s easy to get involved in a trending challenge (or conversation) without knowing the origins of it or the intentions behind those who started it. Of...
