I’ve just come back from maternity leave, and what better way to return to corporate America than with a global pandemic!?
Given today’s state of emergency, nearly every law firm (and business for that matter) has posted information on how they are responding to the deadly coronavirus. Though their message is usually the same – commitment to the safety and health of clients and employees, working remotely, and resources to help navigate any COVID-19-related legal challenges – a few firms stand out.
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After determining, internally, how to approach an ‘almost’ complete national quarantine to slow the spread of the virus (and flatten the curve), most firms have sent client alerts to communicate their decisions. One of the more thorough, and humane, came from Jones Walker’s managing partner Bill Hines. As you can see, he successfully assures clients of the firm’s ability to continue representing them by communicating how exactly the firm is taking precautions to clean their offices (and directs readers to the firm’s Disaster Prep & Recovery blog for additional response assistance).
As the situation has developed, Offit Kurman took the extra step of following up with a link to their Resource Center. But when it comes to resource centers, Proskauer’s is comprehensive and clean (and not overwhelming during this very overwhelming time).
Though most firms went the resource center route, I appreciate Adelman’s larger homepage update given the weight of the crisis. In addition to being visually appealing, it promotes safety measures we are all trying to implement.
In terms of the resources itself, Jones Day hit the nail on the head with this well thought out insight outlining the large shift to telemedicine and subsequent legal issues to consider. It’s formatted like a case study and provides three key takeaways.
Finally, as the world goes digital, Norton Rose Fulbright and Akin Gump followed suit with a video explaining the regulatory issues surrounding the crisis and a podcast on the virus’ impact on the workplace, respectively.
Well done!
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Hellerman Communications is dedicated to developing and identifying brilliant and creative marketing efforts. If some content has recently caught your eye, send it our way (to aferrari@hellermanllc.com).