This is one of the ads for our reputation management consulting services that we’ve been running for a few years…
Setting aside the impactful tweeting of our President, if ever there was an example of the truth behind our copy, this tweet from Kylie Jenner is it:
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
It caused Snapchat 1.2 billion dollars in market cap loss.
A tweet shouldn’t be able to do this much damage (and granted, this one says a lot about our culture and the fragile nature of the “eye-ball” economy), but the fact is, it can. Lot’s of damage – more damage than you can quantify. (Snap Inc. lost $1.2B in value immediately. How many folks who would have signed up, now won’t at all?)
That’s why making sure you have the resources and expertise to respond effectively are paramount to survival in our current environment.
Do you? Give us a call, if not. Building and protecting reputations is what we do.