Recently, Henry Kissinger opined in the Wall Street Journal on the future of humanity in a world of AI.
It caught my eye for a few reasons, not least of which is my curiosity about what a 98-year-old foreign policy expert would have to say about our technology driven future. As it turns out, he is pessimistic, which I’m not.
If you want to “institutionalize” your clients, you must “institutionalize” your talent.
Then, I read a review of Kissinger’s op-ed by John Tamny writing for RealClearMarkets.
I appreciated it not only because I agree with Tamny’s optimism, but in it he reminisced about Bill Gates’ commentary on the quest for human talent. And Tamny made the following unarguable point:
“Humans drive all progress… The best corporations more often than not have the best workers.”
This is why top firms pay top dollar and why the lateral market has been red hot for the past decade. Yet, so often firm’s see marketing as a client/prospect focused activity rather than a recruiting one.
Here are five articles from over the years arguing for the primary importance of talent and the strategic role marketing could play in firms’ recruiting efforts:
- Forget Your Firm; Market Your Partners!
- Marketing Plans for Lawyers
- Five Marketing Lessons From Howrey’s Graveside
- Law Firms of the Future Will Be the Lawyers of the Past
- Getting Busy Lawyers to Market
The formula is rather simple: If you want to “institutionalize” your clients, you must “institutionalize” your talent. In other words, attract great talent and keep them happy!
If you want to keep your talent happy, give us a call.