by John Hellerman | Mar 12, 2012 | Business Development, John Hellerman, Reputation, Social Media
“Look Ma, no ads.” That’s what the founders of Mint.com might have said after they sold their company for $170 million a few weeks ago. You might think that building a $170 million business – especially for consumer services like Mint.com’s...
by John Hellerman | Feb 1, 2012 | Branding, Content Marketing, John Hellerman, Social Media
Ask any group of lawyers to get on board with the social media revolution, and you’ll get some resistance. It’s understandable. Lawyers have been slow to embrace the use of social media as a business-development method, and they didn’t get that way because they don’t...
by John Hellerman | Jan 10, 2012 | Crisis, John Hellerman, Reputation, Social Media
Earlier this year the Red Cross faced a crisis when a young staffer accidentally used the company’s Twitter handle to send the following tweet to the nonprofit’s hundreds of thousands of followers: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch...
by John Hellerman | Dec 20, 2011 | Crisis, John Hellerman, Litigation, Reputation, Social Media
Tuesday Tweet is a weekly look at interesting fodder from our Twitter stream. Follow us at @HellermanComm. Today’s tweet comes from Beltway colleague Brian Lustig, who posted some timely thoughts about social media and corporate apologies on his blog. Timely, we say,...
by John Hellerman | Dec 2, 2011 | Crisis, John Hellerman, Litigation, Reputation, Social Media
We’re strong advocates of lawyers using social media. Mostly, we talk about social media as a business development tool that lawyers can use to generate referrals, build lasting relationships, and enhance their reputations. But the litigators out there may be...
by John Hellerman | Sep 14, 2011 | John Hellerman, Law, Social Media
To celebrate HC’s recently launched partnership with the country’s leading LinkedIn trainer and social media expert Viveka von Rosen, we sat down with our newest team member to get some insider tips from the “LinkedIn Expert.” 1. Treat Your LinkedIn Profile Like a...
