by John Hellerman | Jul 22, 2014 | Crisis, John Hellerman, Litigation, Reputation, Social Media
Malaysia Airlines was criticized for its slow and fumbling response to the disappearance of flight MH370 four months ago. Now, with the shooting down of flight MH17 over Ukraine, the question is whether Malaysia Air went too far in the other direction by posting...
by John Hellerman | Nov 25, 2013 | Crisis, John Hellerman, Litigation, Reputation, Social Media
In a world where news travels across social media platforms 24/7, one poorly composed message can tarnish a company’s reputation. Social media platforms like Twitter have transformed the way news is shared. News of a crisis now spreads to wider audiences than ever...
by John Hellerman | Jul 18, 2013 | Branding, John Hellerman, Reputation, Social Media
Just last month, we applauded appellate attorney Theodore Boutrous (@BoutrousTed) for embracing Twitter. Well, its time CEOs do too. The Washington Business Journal recently found that, “only 2 percent of Fortune 500 CEOs are on Twitter, and only a small fraction of...
by John Hellerman | Apr 29, 2013 | Branding, Content Marketing, John Hellerman, Reputation, Social Media
Along with InsideCounsel, our friends at Greentarget and Zeughauser Group have issued the 3rd edition of their excellent survey examining how in-house counsel use new media and digital tools. The 2013 In-House Counsel New Media Engagement Survey reveals that more...
by John Hellerman | Aug 9, 2012 | Amanda Ferrari, John Hellerman, Marin Seifert, Social Media
Picture this: you’re applying for a job. You do everything right—you submit the perfect application, ace the interview, and even score bonus points by sending a thank you note. Yet, inexplicably, you don’t get offered the job. So what was missing? Surprisingly enough,...
by John Hellerman | Aug 1, 2012 | Amanda Ferrari, John Hellerman, Law, Marin Seifert, Social Media
A recent article by New York Times’s Nick Bilton asks: is Twitter a technology company or a media company? Until recently, the answer was easy—Twitter is a technology company, full stop. Twitter creates the technology platform, but its users are the ones who produce...
