by John Hellerman | Mar 12, 2012 | Business Development, John Hellerman, Reputation, Social Media
“Look Ma, no ads.” That’s what the founders of Mint.com might have said after they sold their company for $170 million a few weeks ago. You might think that building a $170 million business – especially for consumer services like Mint.com’s...
by John Hellerman | Jan 10, 2012 | Crisis, John Hellerman, Reputation, Social Media
Earlier this year the Red Cross faced a crisis when a young staffer accidentally used the company’s Twitter handle to send the following tweet to the nonprofit’s hundreds of thousands of followers: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch...
by John Hellerman | Dec 20, 2011 | Crisis, John Hellerman, Litigation, Reputation, Social Media
Tuesday Tweet is a weekly look at interesting fodder from our Twitter stream. Follow us at @HellermanComm. Today’s tweet comes from Beltway colleague Brian Lustig, who posted some timely thoughts about social media and corporate apologies on his blog. Timely, we say,...
by John Hellerman | Dec 2, 2011 | Crisis, John Hellerman, Litigation, Reputation, Social Media
We’re strong advocates of lawyers using social media. Mostly, we talk about social media as a business development tool that lawyers can use to generate referrals, build lasting relationships, and enhance their reputations. But the litigators out there may be...
by John Hellerman | Mar 21, 2011 | Branding, Business Development, Crisis, John Hellerman, Laterals, Law, Reputation
It’s official: Howrey LLP has dissolved. It’s a sad end for a proud firm, which was undone by a slow drip of partner departures that began in the fall of last year. Even before the dissolution vote, journalists had begun extracting lessons from its demise about the...
by John Hellerman | Feb 9, 2011 | Branding, Crisis, John Hellerman, Litigation, Reputation
If you work in corporate America, at one time or another you’ve probably heard someone say “We should run this by legal.” It’s usually a wise move: when you make a tricky business judgment, you want to be sure it’s not going to come back...
