by John Hellerman | Aug 15, 2013 | Crisis, John Hellerman, Law, Litigation, Reputation
Grading the Statement is a periodic feature on our Blog in which we judge the effectiveness of news releases and other public statements. Russells Solicitors had a plum assignment. As legal counsel to J.K. Rowling, the British firm was party to the publishing secret...
by John Hellerman | Jul 18, 2013 | Branding, John Hellerman, Reputation, Social Media
Just last month, we applauded appellate attorney Theodore Boutrous (@BoutrousTed) for embracing Twitter. Well, its time CEOs do too. The Washington Business Journal recently found that, “only 2 percent of Fortune 500 CEOs are on Twitter, and only a small fraction of...
by John Hellerman | Jun 5, 2013 | Branding, Case Study, John Hellerman, Law, Reputation
Situation/Objective: When Pravin Rao joined the law firm Perkins Coie, he brought a wealth of government experience. His young career already included stints as an Assistant U.S. Attorney, Securities and Exchange Commission (SEC) Enforcement Branch Chief, and...
by John Hellerman | Apr 29, 2013 | Branding, Content Marketing, John Hellerman, Reputation, Social Media
Along with InsideCounsel, our friends at Greentarget and Zeughauser Group have issued the 3rd edition of their excellent survey examining how in-house counsel use new media and digital tools. The 2013 In-House Counsel New Media Engagement Survey reveals that more...
by John Hellerman | Jan 1, 2013 | Branding, Case Study, Law, Reputation
Situation/Objectives: When Canadian law firm Ogilvy Renault came to HC for an announcement code-named Project X for secrecy, it was clearly not going to be an ordinary engagement. Ogilvy Renault, along with South African firm Deneys Reitz, was preparing to merge with...
by John Hellerman | Mar 12, 2012 | Business Development, John Hellerman, Reputation, Social Media
“Look Ma, no ads.” That’s what the founders of Mint.com might have said after they sold their company for $170 million a few weeks ago. You might think that building a $170 million business – especially for consumer services like Mint.com’s...
