by John Hellerman | Feb 4, 2013 | Branding, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: When executed correctly, legal blogs are a great way for law firms to deepen their connections to new and prospective clients. Doing it right, however, is not easy. The blogosphere is littered with legal blogs that, for one reason or another, fail...
by John Hellerman | Jan 1, 2013 | Branding, Case Study, Law, Reputation
Situation/Objectives: When Canadian law firm Ogilvy Renault came to HC for an announcement code-named Project X for secrecy, it was clearly not going to be an ordinary engagement. Ogilvy Renault, along with South African firm Deneys Reitz, was preparing to merge with...
by John Hellerman | Aug 1, 2012 | Amanda Ferrari, John Hellerman, Law, Marin Seifert, Social Media
A recent article by New York Times’s Nick Bilton asks: is Twitter a technology company or a media company? Until recently, the answer was easy—Twitter is a technology company, full stop. Twitter creates the technology platform, but its users are the ones who produce...
by John Hellerman | Sep 14, 2011 | John Hellerman, Law, Social Media
To celebrate HC’s recently launched partnership with the country’s leading LinkedIn trainer and social media expert Viveka von Rosen, we sat down with our newest team member to get some insider tips from the “LinkedIn Expert.” 1. Treat Your LinkedIn Profile Like a...
by John Hellerman | Apr 7, 2011 | Branding, Business Development, Crisis, Financial Services, John Hellerman, Law
There was a great panel at the 25th Annual Legal Marketing Association Conference yesterday in Orlando about the power of PR to help facilitate and add value to the law firm-client relationship. Some of the examples shared about horrific legal situations that resulted...
by John Hellerman | Apr 5, 2011 | Branding, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: When a new law firm opens for business, the press doesn’t come running. The press yawns, deletes the email announcement, and gets back to more pressing stories. That was the challenge facing HC in publicizing the launch of a new, four-partner law...
