by John Hellerman | May 16, 2014 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: In mid-2000, Steve Boehm and Cynthia Krus, partners at the law firm of Sutherland Asbill & Brennan LLP, approached the firm’s marketing department with a request: “Make Sutherland the premier provider of legal counsel to Business Development...
by John Hellerman | Apr 1, 2014 | Branding, John Hellerman, Laterals, Law
Amy Kolz’s revealing article on the disappointing results of lateral hiring [“Building a Better Lateral,” February] notes that an Am Law 50 firm found that lateral hiring had been only a breakeven proposition from 2007-09. Revenues generated by its lateral just...
by John Hellerman | Apr 1, 2014 | Case Study, Crisis, John Hellerman, Law, Litigation, Reputation
Situation: A senior lawyer from a top tier firm is currently the subject of rumors circulating in the press, claiming that he, as well as some other well-known business personalities, are involved in child pornography. Up to this point, the media has been focusing on...
by John Hellerman | Mar 27, 2014 | Awards & Rankings, Business Development, John Hellerman, Law
What is Chambers USA? Chambers USA is a guide produced by the U.K.-based legal publisher Chambers and Partners. It identifies the best lawyers and law firms in the U.S. in a variety of practice areas; essentially, it’s the legal industry’s version of the Michelin...
by John Hellerman | Mar 17, 2014 | Disruption, John Hellerman, Law, Technology
Law360, New York (March 17, 2014, 10:24 AM ET) — The movie “Her,” which just earned Spike Jonze an Academy Award for best screenplay, has earned less than $30 million at the box office. There’s a reason for that. “Her” is a thought experiment,...
by John Hellerman | Mar 13, 2014 | Branding, John Hellerman, Laterals, Law
In a recent column for Above the Law, Michael Allen of Lateral Link enumerated the top five reasons that attorneys move from one firm to another. Here’s the list he came up with: 1) Management: “A popular complaint I hear from lateral partners,” Allen writes, “is that...
