by John Hellerman | Mar 21, 2011 | Branding, Business Development, Crisis, John Hellerman, Laterals, Law, Reputation
It’s official: Howrey LLP has dissolved. It’s a sad end for a proud firm, which was undone by a slow drip of partner departures that began in the fall of last year. Even before the dissolution vote, journalists had begun extracting lessons from its demise about the...
by John Hellerman | Aug 23, 2010 | Crisis, John Hellerman, Law, Litigation
Yesterday’s New York Times business feature about crisis management has undoubtedly been the talk around many PR water coolers today. The Times uses the crises facing BP, Toyota, and Goldman Sachs to take a closer look at crisis management. Although the article...
by John Hellerman | Jul 13, 2010 | Business Development, John Hellerman, Law, Social Media
Nervous about networking online? If you’re a lawyer and you said yes, you’re not alone. Many attorneys we speak with feel anxiety around social networking. The sources of this understandable (yet irrational) fear are many – some are afraid of the time...
by John Hellerman | Mar 11, 2010 | Branding, Content Marketing, John Hellerman, Law, Social Media
When I ask my clients about using social media as a business development tool, I hear a lot of ambivalence. And, frankly, I can understand. On the one hand, given the breathless press about the marketing benefits of social media, one could be excused for thinking that...
by John Hellerman | Nov 5, 2009 | Business Development, John Hellerman, Laterals, Law
For lawyers the perennial question is: which marketing activities actually get clients to hire me? To answer this question Hellerman Communications recently teamed with the BTI Consulting Group to commission a new research study called “The Attorney Hiring...
