by John Hellerman | May 26, 2015 | Branding, Business Development, Content Marketing, John Hellerman, Technology
Earlier this month we attended BDI’s “Remarkable Trends Across Digital Design” webinar, and speaker Steven Louie of Flightpath had some useful tips for professional firms, especially those considering a website redesign. Steven hit three different topics: layout,...
by John Hellerman | Apr 1, 2015 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: David Jacobson, a partner in the law firm of Sonnenschein Nath & Rosenthal (SNR), wanted to raise awareness of the firm’s E-Business practice, which he had co-founded. With his firm’s financial backing, David acquired the rights to...
by John Hellerman | Dec 24, 2014 | Content Marketing, Disruption, John Hellerman, Technology
This interesting article about a neuroscientist working on uploading his own brain to the web caught our attention. The article explores a lot of the hard questions about the possibility and promise such a future may bring. But it struck us that it’s only been 9...
by John Hellerman | Sep 18, 2014 | Branding, Business Development, John Hellerman, Law
Above the Law recently posted an article on an interesting topic: the substantial divide between lawyers and the legal marketers who serve them. It notes, correctly, that lawyers often “view marketing as fluff, pointless overhead, or just the people who order the...
by John Hellerman | Aug 14, 2014 | Disruption, John Hellerman, Law, Technology
In March, John Hellerman wrote a piece for Law360 in which he made this rather bold claim: “Consider the idea that in the near future, software could effectively replace lawyers. Despite all the thinking being done about the future of the law, I’ve yet to hear...
by John Hellerman | Aug 5, 2014 | Amanda Ferrari, Crisis, John Hellerman, Laterals, Law, Litigation, Marin Seifert, Reputation
Having a rival pick off a group of partners is never a welcome occurrence, but how a law firm handles such an event can help mitigate further damage. Skillful communication about such departures – both internal and external – is crucial. Watching colleagues depart en...
