by John Hellerman | Jun 2, 2017 | Branding, Crisis, John Hellerman, News, Reputation
Kathy Griffin is a D-list celebrity for a reason — primarily because she isn’t very funny. But her press conference today to blame her self-inflicted wounds on Trump (her victim) and old white men was the funniest piece of performance art I’ve ever seen. You could say...
by John Hellerman | Apr 4, 2017 | Business Development, John Hellerman, Law, Reputation
John recently published this article in Marketing the Law Firm. “Getting Busy Lawyers to Market” highlights an exchange from early in his career with Bartlit Beck rainmaker, Fred Bartlit, that John has carried with him ever since. The article reads: Years ago, in the...
by John Hellerman | Apr 4, 2017 | Crisis, John Hellerman, Law, Reputation, Social Media
John comments on how susceptible law firms are to crises, and how to prepare for and respond to them, in Sarah Kellogg’s recent Washington Lawyer article, “Crisis Management: A Survival Guide for Law Firms.” The best vehicle to respond is the one that is going...
by John Hellerman | Mar 21, 2017 | Amanda Ferrari, BrightPro, Content Marketing, John Hellerman, Susan Peters
Recently, BrightPro, a leading provider in comparative benchmarking for thought leaders and their content, conducted a short survey of more than 100 lawyers to determine how important thought leadership content is to their practices and how effectively they were able...
by John Hellerman | Apr 1, 2016 | Content Marketing, John Hellerman, Social Media
The following article first appeared in the April 2016 issue of Marketing the Law Firm. Strategy is a high-value word. When something is “strategic” it is seen to have value and purpose. What then is the strategic value and purpose of thought leadership and content...
by John Hellerman | Nov 24, 2015 | Awards & Rankings, John Hellerman, News
Hellerman Communications, formerly Hellerman Baretz Communications, achieved a pair of major milestones this week when it was named “Best PR Firm for Law Firms” for the fifth year running and “Best Crisis Management Firm” for the third year in a row in the annual Best...
