by John Hellerman | Nov 5, 2009 | Business Development, John Hellerman, Laterals, Law
For lawyers the perennial question is: which marketing activities actually get clients to hire me? To answer this question Hellerman Communications recently teamed with the BTI Consulting Group to commission a new research study called “The Attorney Hiring...
by John Hellerman | Aug 3, 2007 | Branding, Business Development, Content Marketing, John Hellerman
Recently, John Hellerman wrote two well-received articles (“How To Make It Rain By Marketing Individual Lawyers,” with Steve Bell of Womble Bond Dickinson and “5 Marketing Lessons From Howrey’s Graveside”), both about the general need for law firms to market and sell...
by John Hellerman | May 1, 2002 | Branding, Business Development, Content Marketing, John Hellerman
Sales are the name of the game for any marketing activity. Unfortunately, PR and media relations have for too long been relegated to the “finding” side of the finding and choosing equation. “Raise your awareness so you can be more easily found then...
