by John Hellerman | Jan 13, 2011 | Business Development, Content Marketing, John Hellerman
You’re probably not familiar with the term “famejacking.” In fact, we’re sure you’re not since we just made it up. Even so, it’s a useful concept if you’re looking to get noticed. When you’re famejacking, you are taking...
by John Hellerman | Dec 8, 2010 | Business Development, John Hellerman, Social Media
AdAge ran an article on LinkedIn today that was both obvious and enlightening. The obvious part is this: while Facebook’s popularity has snuffed out other social networks (RIP Friendster, Orkut, etc.), LinkedIn is flourishing-to the tune of 85 million members,...
by John Hellerman | Dec 4, 2010 | Case Study, Crisis, John Hellerman, Litigation, Reputation
Situation: Jim Sullivan is a solo practitioner, specializing in family law, in an upscale town of some 40,000 residents. In the 15 years he has been practicing, he has built a solid practice, with most of his business coming from client referrals. He volunteers time...
by John Hellerman | Aug 23, 2010 | Crisis, John Hellerman, Law, Litigation
Yesterday’s New York Times business feature about crisis management has undoubtedly been the talk around many PR water coolers today. The Times uses the crises facing BP, Toyota, and Goldman Sachs to take a closer look at crisis management. Although the article...
by John Hellerman | Jul 13, 2010 | Business Development, John Hellerman, Law, Social Media
Nervous about networking online? If you’re a lawyer and you said yes, you’re not alone. Many attorneys we speak with feel anxiety around social networking. The sources of this understandable (yet irrational) fear are many – some are afraid of the time...
by John Hellerman | Mar 11, 2010 | Branding, Content Marketing, John Hellerman, Law, Social Media
When I ask my clients about using social media as a business development tool, I hear a lot of ambivalence. And, frankly, I can understand. On the one hand, given the breathless press about the marketing benefits of social media, one could be excused for thinking that...
