by John Hellerman | Apr 7, 2011 | Branding, Business Development, Crisis, Financial Services, John Hellerman, Law
There was a great panel at the 25th Annual Legal Marketing Association Conference yesterday in Orlando about the power of PR to help facilitate and add value to the law firm-client relationship. Some of the examples shared about horrific legal situations that resulted...
by John Hellerman | Apr 5, 2011 | Branding, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: When a new law firm opens for business, the press doesn’t come running. The press yawns, deletes the email announcement, and gets back to more pressing stories. That was the challenge facing HC in publicizing the launch of a new, four-partner law...
by John Hellerman | Mar 21, 2011 | Branding, Business Development, Crisis, John Hellerman, Laterals, Law, Reputation
It’s official: Howrey LLP has dissolved. It’s a sad end for a proud firm, which was undone by a slow drip of partner departures that began in the fall of last year. Even before the dissolution vote, journalists had begun extracting lessons from its demise about the...
by John Hellerman | Feb 9, 2011 | Branding, Crisis, John Hellerman, Litigation, Reputation
If you work in corporate America, at one time or another you’ve probably heard someone say “We should run this by legal.” It’s usually a wise move: when you make a tricky business judgment, you want to be sure it’s not going to come back...
by John Hellerman | Feb 1, 2011 | Branding, Content Marketing, John Hellerman, Social Media
When not busy appearing on Saturday Night Live, Facebook’s leaders spend their time dreaming up ever-more-ingenious ways to make money off your social life. They’re pretty good at what they do, as the company’s recent $50 billion valuation suggests....
by John Hellerman | Jan 13, 2011 | Business Development, Content Marketing, John Hellerman
You’re probably not familiar with the term “famejacking.” In fact, we’re sure you’re not since we just made it up. Even so, it’s a useful concept if you’re looking to get noticed. When you’re famejacking, you are taking...
