by John Hellerman | Apr 29, 2013 | Branding, Content Marketing, John Hellerman, Reputation, Social Media
Along with InsideCounsel, our friends at Greentarget and Zeughauser Group have issued the 3rd edition of their excellent survey examining how in-house counsel use new media and digital tools. The 2013 In-House Counsel New Media Engagement Survey reveals that more...
by John Hellerman | Mar 21, 2013 | Branding, Business Development, Content Marketing, John Hellerman
It pokes some gentle—okay, maybe not so gentle—fun at the sometimes-different perceptions that partners and marketing staff have about the value of PR opportunities. While the video focuses (to the chagrin of the animated marketer) on the Best Lawyers awards program,...
by John Hellerman | Feb 4, 2013 | Branding, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: When executed correctly, legal blogs are a great way for law firms to deepen their connections to new and prospective clients. Doing it right, however, is not easy. The blogosphere is littered with legal blogs that, for one reason or another, fail...
by John Hellerman | Aug 9, 2012 | Amanda Ferrari, John Hellerman, Marin Seifert, Social Media
Picture this: you’re applying for a job. You do everything right—you submit the perfect application, ace the interview, and even score bonus points by sending a thank you note. Yet, inexplicably, you don’t get offered the job. So what was missing? Surprisingly enough,...
by John Hellerman | Aug 1, 2012 | Amanda Ferrari, John Hellerman, Law, Marin Seifert, Social Media
A recent article by New York Times’s Nick Bilton asks: is Twitter a technology company or a media company? Until recently, the answer was easy—Twitter is a technology company, full stop. Twitter creates the technology platform, but its users are the ones who produce...
by John Hellerman | Mar 12, 2012 | Business Development, John Hellerman, Reputation, Social Media
“Look Ma, no ads.” That’s what the founders of Mint.com might have said after they sold their company for $170 million a few weeks ago. You might think that building a $170 million business – especially for consumer services like Mint.com’s...
