by John Hellerman | Nov 12, 2013 | Crisis, John Hellerman, Law, Litigation, Reputation
Freshfields recently conducted a survey of more than 100 senior crisis communications professionals from 12 different countries, including the U.S. The report demonstrates persuasively that many corporations are not prepared to handle potentially damaging “digital...
by John Hellerman | Sep 1, 2013 | BrightPro, Business Development, Content Marketing, John Hellerman, Law
Situation/Objective: The national law firm of Ford & Harrison built its name on its labor and employment practice. Its reputation was firmly established, and needed little enhancement. But while recognized as a leading firm in its area, Ford & Harrison knew it...
by John Hellerman | Aug 15, 2013 | Crisis, John Hellerman, Law, Litigation, Reputation
Grading the Statement is a periodic feature on our Blog in which we judge the effectiveness of news releases and other public statements. Russells Solicitors had a plum assignment. As legal counsel to J.K. Rowling, the British firm was party to the publishing secret...
by John Hellerman | Jul 25, 2013 | Branding, Content Marketing, John Hellerman
Today’s consumers are shutting off traditional marketing. They’re ignoring magazine advertisements, fast-forwarding through TV advertising, and using ad blockers on their web browsers. Marketers have seen traditional marketing techniques slowly loosing their...
by John Hellerman | Jul 18, 2013 | Branding, John Hellerman, Reputation, Social Media
Just last month, we applauded appellate attorney Theodore Boutrous (@BoutrousTed) for embracing Twitter. Well, its time CEOs do too. The Washington Business Journal recently found that, “only 2 percent of Fortune 500 CEOs are on Twitter, and only a small fraction of...
by John Hellerman | Jun 15, 2013 | Business Development, Content Marketing, John Hellerman, Marin Seifert
If you follow this kind of stuff, you know that in April, Google tweaked its search algorithm to reward mobile-friendly websites. Those that are mobile-friendly (that is, they display well on your iPhone and other mobile devices) got a bump in search rankings,...
