by John Hellerman | Jul 25, 2013 | Branding, Content Marketing, John Hellerman
Today’s consumers are shutting off traditional marketing. They’re ignoring magazine advertisements, fast-forwarding through TV advertising, and using ad blockers on their web browsers. Marketers have seen traditional marketing techniques slowly loosing their...
by John Hellerman | Jul 18, 2013 | Branding, John Hellerman, Reputation, Social Media
Just last month, we applauded appellate attorney Theodore Boutrous (@BoutrousTed) for embracing Twitter. Well, its time CEOs do too. The Washington Business Journal recently found that, “only 2 percent of Fortune 500 CEOs are on Twitter, and only a small fraction of...
by John Hellerman | Jun 15, 2013 | Business Development, Content Marketing, John Hellerman, Marin Seifert
If you follow this kind of stuff, you know that in April, Google tweaked its search algorithm to reward mobile-friendly websites. Those that are mobile-friendly (that is, they display well on your iPhone and other mobile devices) got a bump in search rankings,...
by John Hellerman | Jun 6, 2013 | Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: A national, home-warranty company faced a class-action law suit prompted over the way the company notified its customers of policy changes. The suit exposed the company to more than $225 million in damages. The company felt that the problem was...
by John Hellerman | Jun 5, 2013 | Branding, Case Study, John Hellerman, Law, Reputation
Situation/Objective: When Pravin Rao joined the law firm Perkins Coie, he brought a wealth of government experience. His young career already included stints as an Assistant U.S. Attorney, Securities and Exchange Commission (SEC) Enforcement Branch Chief, and...
by John Hellerman | Apr 29, 2013 | Branding, Content Marketing, John Hellerman, Reputation, Social Media
Along with InsideCounsel, our friends at Greentarget and Zeughauser Group have issued the 3rd edition of their excellent survey examining how in-house counsel use new media and digital tools. The 2013 In-House Counsel New Media Engagement Survey reveals that more...
