by John Hellerman | Jan 15, 2014 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: In the summer of 2011, HC was charged with highlighting a new IP boutique’s role in the record-breaking auction of 6,000 patent assets owned by Nortel Networks—the largest patent auction in history. Because the auction was happening within the...
by John Hellerman | Nov 25, 2013 | Crisis, John Hellerman, Litigation, Reputation, Social Media
In a world where news travels across social media platforms 24/7, one poorly composed message can tarnish a company’s reputation. Social media platforms like Twitter have transformed the way news is shared. News of a crisis now spreads to wider audiences than ever...
by John Hellerman | Nov 19, 2013 | Crisis, John Hellerman, Litigation, Reputation
Grading the Statement is a periodic feature on Sound Bites in which we judge the effectiveness of news releases and other public statements. In the Where’s Waldo? series of books, young readers are challenged to find a wackily dressed Waldo character in crowd scenes...
by John Hellerman | Nov 12, 2013 | Crisis, John Hellerman, Law, Litigation, Reputation
Freshfields recently conducted a survey of more than 100 senior crisis communications professionals from 12 different countries, including the U.S. The report demonstrates persuasively that many corporations are not prepared to handle potentially damaging “digital...
by John Hellerman | Sep 1, 2013 | BrightPro, Business Development, Content Marketing, John Hellerman, Law
Situation/Objective: The national law firm of Ford & Harrison built its name on its labor and employment practice. Its reputation was firmly established, and needed little enhancement. But while recognized as a leading firm in its area, Ford & Harrison knew it...
by John Hellerman | Aug 15, 2013 | Crisis, John Hellerman, Law, Litigation, Reputation
Grading the Statement is a periodic feature on our Blog in which we judge the effectiveness of news releases and other public statements. Russells Solicitors had a plum assignment. As legal counsel to J.K. Rowling, the British firm was party to the publishing secret...
