by John Hellerman | Jun 10, 2014 | Branding, Business Development, Content Marketing, John Hellerman, Law
Levi Strauss has a great slogan: quality never goes out of style. It’s a fitting tagline for a brand that has been doing much the same thing since 1853, yet feels as relevant as ever today. It’s a reminder of the permanence of excellence, and the futility of chasing...
by John Hellerman | May 27, 2014 | Branding, Business Development, Content Marketing, John Hellerman
I’ve had a few recent encounters with customer service agents that make me suspicious that customer service could, in some cases, be dead. I’ve loudly bemoaned this fact to my family and close friends, but the fact is, it feels like no one particularly cares. And...
by John Hellerman | May 20, 2014 | Amanda Ferrari, Crisis, John Hellerman, Laterals, Law, Litigation, Marin Seifert, Reputation
Law firms and law schools have been having some difficult conversations lately: breakup conversations. As the legal job market continues to shrink, law firms and law schools have been faced with tough decisions about separating with attorneys and professors,...
by John Hellerman | May 16, 2014 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: In mid-2000, Steve Boehm and Cynthia Krus, partners at the law firm of Sutherland Asbill & Brennan LLP, approached the firm’s marketing department with a request: “Make Sutherland the premier provider of legal counsel to Business Development...
by John Hellerman | May 13, 2014 | Branding, Business Development, Content Marketing, John Hellerman
Did the headline of this post intrigue you? According to research about what type of headlines get the most clicks and shares, it should have. That research is compiled in a PR Daily article of interest to any firm that produces client alerts, newsletters, blog posts,...
by John Hellerman | Apr 1, 2014 | Branding, John Hellerman, Laterals, Law
Amy Kolz’s revealing article on the disappointing results of lateral hiring [“Building a Better Lateral,” February] notes that an Am Law 50 firm found that lateral hiring had been only a breakeven proposition from 2007-09. Revenues generated by its lateral just...
