by John Hellerman | May 13, 2014 | Branding, Business Development, Content Marketing, John Hellerman
Did the headline of this post intrigue you? According to research about what type of headlines get the most clicks and shares, it should have. That research is compiled in a PR Daily article of interest to any firm that produces client alerts, newsletters, blog posts,...
by John Hellerman | Jan 16, 2014 | Amanda Ferrari, Branding, Content Marketing, John Hellerman, Marin Seifert
Mark Herrmann, a columnist on in-house issues at Above the Law, had a nice post this week. In it, he promised to deliver “the key to good writing.” That’s a pretty big promise, but I think Herrmann is onto something here. The key to good writing, he said, is this:...
by John Hellerman | Jan 15, 2014 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: In the summer of 2011, HC was charged with highlighting a new IP boutique’s role in the record-breaking auction of 6,000 patent assets owned by Nortel Networks—the largest patent auction in history. Because the auction was happening within the...
by John Hellerman | Sep 1, 2013 | BrightPro, Business Development, Content Marketing, John Hellerman, Law
Situation/Objective: The national law firm of Ford & Harrison built its name on its labor and employment practice. Its reputation was firmly established, and needed little enhancement. But while recognized as a leading firm in its area, Ford & Harrison knew it...
by John Hellerman | Jul 25, 2013 | Branding, Content Marketing, John Hellerman
Today’s consumers are shutting off traditional marketing. They’re ignoring magazine advertisements, fast-forwarding through TV advertising, and using ad blockers on their web browsers. Marketers have seen traditional marketing techniques slowly loosing their...
by John Hellerman | Jun 15, 2013 | Business Development, Content Marketing, John Hellerman, Marin Seifert
If you follow this kind of stuff, you know that in April, Google tweaked its search algorithm to reward mobile-friendly websites. Those that are mobile-friendly (that is, they display well on your iPhone and other mobile devices) got a bump in search rankings,...
