by John Hellerman | Dec 24, 2014 | Content Marketing, Disruption, John Hellerman, Technology
This interesting article about a neuroscientist working on uploading his own brain to the web caught our attention. The article explores a lot of the hard questions about the possibility and promise such a future may bring. But it struck us that it’s only been 9...
by John Hellerman | Jul 1, 2014 | Business Development, Content Marketing, Financial Services, John Hellerman, Law
In recent years, compensation at the nation’s largest law firms has been a fairly transparent matter. Above the Law reports enthusiastically—one could say obsessively—on associate compensation. Meanwhile, the American Lawyer releases one of the most closely watched...
by John Hellerman | Jun 12, 2014 | Branding, Content Marketing, John Hellerman, Laterals, Law
Recently, the Legal Times blog reported that Squire Sanders was losing four healthcare partners to competitor Jones Day. This news isn’t in itself particularly shocking—according to The American Lawyer’s 2014 Lateral Report, more than 2,500 partners in the US moved to...
by John Hellerman | Jun 10, 2014 | Branding, Business Development, Content Marketing, John Hellerman, Law
Levi Strauss has a great slogan: quality never goes out of style. It’s a fitting tagline for a brand that has been doing much the same thing since 1853, yet feels as relevant as ever today. It’s a reminder of the permanence of excellence, and the futility of chasing...
by John Hellerman | May 27, 2014 | Branding, Business Development, Content Marketing, John Hellerman
I’ve had a few recent encounters with customer service agents that make me suspicious that customer service could, in some cases, be dead. I’ve loudly bemoaned this fact to my family and close friends, but the fact is, it feels like no one particularly cares. And...
by John Hellerman | May 16, 2014 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: In mid-2000, Steve Boehm and Cynthia Krus, partners at the law firm of Sutherland Asbill & Brennan LLP, approached the firm’s marketing department with a request: “Make Sutherland the premier provider of legal counsel to Business Development...
