by John Hellerman | Feb 1, 2011 | Branding, Content Marketing, John Hellerman, Social Media
When not busy appearing on Saturday Night Live, Facebook’s leaders spend their time dreaming up ever-more-ingenious ways to make money off your social life. They’re pretty good at what they do, as the company’s recent $50 billion valuation suggests....
by John Hellerman | Jan 13, 2011 | Business Development, Content Marketing, John Hellerman
You’re probably not familiar with the term “famejacking.” In fact, we’re sure you’re not since we just made it up. Even so, it’s a useful concept if you’re looking to get noticed. When you’re famejacking, you are taking...
by John Hellerman | Mar 11, 2010 | Branding, Content Marketing, John Hellerman, Law, Social Media
When I ask my clients about using social media as a business development tool, I hear a lot of ambivalence. And, frankly, I can understand. On the one hand, given the breathless press about the marketing benefits of social media, one could be excused for thinking that...
by John Hellerman | Aug 3, 2007 | Branding, Business Development, Content Marketing, John Hellerman
Recently, John Hellerman wrote two well-received articles (“How To Make It Rain By Marketing Individual Lawyers,” with Steve Bell of Womble Bond Dickinson and “5 Marketing Lessons From Howrey’s Graveside”), both about the general need for law firms to market and sell...
by John Hellerman | May 1, 2002 | Branding, Business Development, Content Marketing, John Hellerman
Sales are the name of the game for any marketing activity. Unfortunately, PR and media relations have for too long been relegated to the “finding” side of the finding and choosing equation. “Raise your awareness so you can be more easily found then...
