by John Hellerman | Apr 5, 2011 | Branding, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: When a new law firm opens for business, the press doesn’t come running. The press yawns, deletes the email announcement, and gets back to more pressing stories. That was the challenge facing HC in publicizing the launch of a new, four-partner law...
by John Hellerman | Dec 4, 2010 | Case Study, Crisis, John Hellerman, Litigation, Reputation
Situation: Jim Sullivan is a solo practitioner, specializing in family law, in an upscale town of some 40,000 residents. In the 15 years he has been practicing, he has built a solid practice, with most of his business coming from client referrals. He volunteers time...
