by John Hellerman | May 13, 2014 | Branding, Business Development, Content Marketing, John Hellerman
Did the headline of this post intrigue you? According to research about what type of headlines get the most clicks and shares, it should have. That research is compiled in a PR Daily article of interest to any firm that produces client alerts, newsletters, blog posts,...
by John Hellerman | Mar 27, 2014 | Awards & Rankings, Business Development, John Hellerman, Law
What is Chambers USA? Chambers USA is a guide produced by the U.K.-based legal publisher Chambers and Partners. It identifies the best lawyers and law firms in the U.S. in a variety of practice areas; essentially, it’s the legal industry’s version of the Michelin...
by John Hellerman | Mar 10, 2014 | Branding, Business Development, Case Study, John Hellerman
Situation/Objective: The Beatles famously held off coming to New York before they had a number-one hit. Few of the nation’s largest law firms have shown such restraint. Many of them rapidly increased their numbers, and offices, during the good times—only to undergo...
by John Hellerman | Jan 15, 2014 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: In the summer of 2011, HC was charged with highlighting a new IP boutique’s role in the record-breaking auction of 6,000 patent assets owned by Nortel Networks—the largest patent auction in history. Because the auction was happening within the...
by John Hellerman | Sep 1, 2013 | BrightPro, Business Development, Content Marketing, John Hellerman, Law
Situation/Objective: The national law firm of Ford & Harrison built its name on its labor and employment practice. Its reputation was firmly established, and needed little enhancement. But while recognized as a leading firm in its area, Ford & Harrison knew it...
by John Hellerman | Jun 15, 2013 | Business Development, Content Marketing, John Hellerman, Marin Seifert
If you follow this kind of stuff, you know that in April, Google tweaked its search algorithm to reward mobile-friendly websites. Those that are mobile-friendly (that is, they display well on your iPhone and other mobile devices) got a bump in search rankings,...
