by John Hellerman | May 26, 2015 | Branding, Business Development, Content Marketing, John Hellerman, Technology
Earlier this month we attended BDI’s “Remarkable Trends Across Digital Design” webinar, and speaker Steven Louie of Flightpath had some useful tips for professional firms, especially those considering a website redesign. Steven hit three different topics: layout,...
by John Hellerman | Apr 1, 2015 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: David Jacobson, a partner in the law firm of Sonnenschein Nath & Rosenthal (SNR), wanted to raise awareness of the firm’s E-Business practice, which he had co-founded. With his firm’s financial backing, David acquired the rights to...
by John Hellerman | Sep 18, 2014 | Branding, Business Development, John Hellerman, Law
Above the Law recently posted an article on an interesting topic: the substantial divide between lawyers and the legal marketers who serve them. It notes, correctly, that lawyers often “view marketing as fluff, pointless overhead, or just the people who order the...
by John Hellerman | Jul 1, 2014 | Business Development, Content Marketing, Financial Services, John Hellerman, Law
In recent years, compensation at the nation’s largest law firms has been a fairly transparent matter. Above the Law reports enthusiastically—one could say obsessively—on associate compensation. Meanwhile, the American Lawyer releases one of the most closely watched...
by John Hellerman | Jun 10, 2014 | Branding, Business Development, Content Marketing, John Hellerman, Law
Levi Strauss has a great slogan: quality never goes out of style. It’s a fitting tagline for a brand that has been doing much the same thing since 1853, yet feels as relevant as ever today. It’s a reminder of the permanence of excellence, and the futility of chasing...
by John Hellerman | May 27, 2014 | Branding, Business Development, Content Marketing, John Hellerman
I’ve had a few recent encounters with customer service agents that make me suspicious that customer service could, in some cases, be dead. I’ve loudly bemoaned this fact to my family and close friends, but the fact is, it feels like no one particularly cares. And...
