by John Hellerman | Sep 18, 2014 | Branding, Business Development, John Hellerman, Law
Above the Law recently posted an article on an interesting topic: the substantial divide between lawyers and the legal marketers who serve them. It notes, correctly, that lawyers often “view marketing as fluff, pointless overhead, or just the people who order the...
by John Hellerman | Jul 1, 2014 | Business Development, Content Marketing, Financial Services, John Hellerman, Law
In recent years, compensation at the nation’s largest law firms has been a fairly transparent matter. Above the Law reports enthusiastically—one could say obsessively—on associate compensation. Meanwhile, the American Lawyer releases one of the most closely watched...
by John Hellerman | Jun 10, 2014 | Branding, Business Development, Content Marketing, John Hellerman, Law
Levi Strauss has a great slogan: quality never goes out of style. It’s a fitting tagline for a brand that has been doing much the same thing since 1853, yet feels as relevant as ever today. It’s a reminder of the permanence of excellence, and the futility of chasing...
by John Hellerman | May 27, 2014 | Branding, Business Development, Content Marketing, John Hellerman
I’ve had a few recent encounters with customer service agents that make me suspicious that customer service could, in some cases, be dead. I’ve loudly bemoaned this fact to my family and close friends, but the fact is, it feels like no one particularly cares. And...
by John Hellerman | May 16, 2014 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: In mid-2000, Steve Boehm and Cynthia Krus, partners at the law firm of Sutherland Asbill & Brennan LLP, approached the firm’s marketing department with a request: “Make Sutherland the premier provider of legal counsel to Business Development...
by John Hellerman | May 13, 2014 | Branding, Business Development, Content Marketing, John Hellerman
Did the headline of this post intrigue you? According to research about what type of headlines get the most clicks and shares, it should have. That research is compiled in a PR Daily article of interest to any firm that produces client alerts, newsletters, blog posts,...
