Business Development Archives - Page 13 of 13 - Hellerman Communications

PR: It’s About Opportunity for Your Firm, Not Ink

by John Hellerman | May 1, 2002 | Branding, Business Development, Content Marketing, John Hellerman

Sales are the name of the game for any marketing activity. Unfortunately, PR and media relations have for too long been relegated to the “finding” side of the finding and choosing equation. “Raise your awareness so you can be more easily found then...

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