by John Hellerman | Mar 21, 2013 | Branding, Business Development, Content Marketing, John Hellerman
It pokes some gentle—okay, maybe not so gentle—fun at the sometimes-different perceptions that partners and marketing staff have about the value of PR opportunities. While the video focuses (to the chagrin of the animated marketer) on the Best Lawyers awards program,...
by John Hellerman | Mar 12, 2012 | Business Development, John Hellerman, Reputation, Social Media
“Look Ma, no ads.” That’s what the founders of Mint.com might have said after they sold their company for $170 million a few weeks ago. You might think that building a $170 million business – especially for consumer services like Mint.com’s...
by John Hellerman | Feb 16, 2012 | Branding, Business Development, Content Marketing, John Hellerman
For decades, law firm marketing departments have been split into two functions: business development and communications. However, as companies become more marketing savvy, they have come to realize that these two areas of expertise are not mutually exclusive. As HC...
by John Hellerman | Apr 7, 2011 | Branding, Business Development, Crisis, Financial Services, John Hellerman, Law
There was a great panel at the 25th Annual Legal Marketing Association Conference yesterday in Orlando about the power of PR to help facilitate and add value to the law firm-client relationship. Some of the examples shared about horrific legal situations that resulted...
by John Hellerman | Mar 21, 2011 | Branding, Business Development, Crisis, John Hellerman, Laterals, Law, Reputation
It’s official: Howrey LLP has dissolved. It’s a sad end for a proud firm, which was undone by a slow drip of partner departures that began in the fall of last year. Even before the dissolution vote, journalists had begun extracting lessons from its demise about the...
by John Hellerman | Jan 13, 2011 | Business Development, Content Marketing, John Hellerman
You’re probably not familiar with the term “famejacking.” In fact, we’re sure you’re not since we just made it up. Even so, it’s a useful concept if you’re looking to get noticed. When you’re famejacking, you are taking...
