by John Hellerman | Mar 21, 2017 | Amanda Ferrari, BrightPro, Content Marketing, John Hellerman, Susan Peters
Recently, BrightPro, a leading provider in comparative benchmarking for thought leaders and their content, conducted a short survey of more than 100 lawyers to determine how important thought leadership content is to their practices and how effectively they were able...
by John Hellerman | May 28, 2015 | BrightPro, Content Marketing, John Hellerman
We speak often about the value of content marketing, but a recent piece in the Harvard Business Review truly nails it. The choice paragraph that we’ve excerpted below is part of a larger article by Dorie Clark, an author and teacher at Duke’s Fuqua Business School,...
by John Hellerman | Sep 1, 2013 | BrightPro, Business Development, Content Marketing, John Hellerman, Law
Situation/Objective: The national law firm of Ford & Harrison built its name on its labor and employment practice. Its reputation was firmly established, and needed little enhancement. But while recognized as a leading firm in its area, Ford & Harrison knew it...
