by John Hellerman | Apr 29, 2013 | Branding, Content Marketing, John Hellerman, Reputation, Social Media
Along with InsideCounsel, our friends at Greentarget and Zeughauser Group have issued the 3rd edition of their excellent survey examining how in-house counsel use new media and digital tools. The 2013 In-House Counsel New Media Engagement Survey reveals that more...
by John Hellerman | Mar 21, 2013 | Branding, Business Development, Content Marketing, John Hellerman
It pokes some gentle—okay, maybe not so gentle—fun at the sometimes-different perceptions that partners and marketing staff have about the value of PR opportunities. While the video focuses (to the chagrin of the animated marketer) on the Best Lawyers awards program,...
by John Hellerman | Feb 4, 2013 | Branding, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: When executed correctly, legal blogs are a great way for law firms to deepen their connections to new and prospective clients. Doing it right, however, is not easy. The blogosphere is littered with legal blogs that, for one reason or another, fail...
by John Hellerman | Jan 1, 2013 | Branding, Case Study, Law, Reputation
Situation/Objectives: When Canadian law firm Ogilvy Renault came to HC for an announcement code-named Project X for secrecy, it was clearly not going to be an ordinary engagement. Ogilvy Renault, along with South African firm Deneys Reitz, was preparing to merge with...
by John Hellerman | Feb 16, 2012 | Branding, Business Development, Content Marketing, John Hellerman
For decades, law firm marketing departments have been split into two functions: business development and communications. However, as companies become more marketing savvy, they have come to realize that these two areas of expertise are not mutually exclusive. As HC...
by John Hellerman | Feb 6, 2012 | Branding, Case Study, Content Marketing, John Hellerman
Situation/Objective: After 9/11, the country’s new focus became the issue of homeland security. The protection of data networks and infrastructure was near the top of the government’s list of priorities, and privacy issues were at the forefront of regulators’ minds....
