by John Hellerman | Jan 1, 2013 | Branding, Case Study, Law, Reputation
Situation/Objectives: When Canadian law firm Ogilvy Renault came to HC for an announcement code-named Project X for secrecy, it was clearly not going to be an ordinary engagement. Ogilvy Renault, along with South African firm Deneys Reitz, was preparing to merge with...
by John Hellerman | Feb 16, 2012 | Branding, Business Development, Content Marketing, John Hellerman
For decades, law firm marketing departments have been split into two functions: business development and communications. However, as companies become more marketing savvy, they have come to realize that these two areas of expertise are not mutually exclusive. As HC...
by John Hellerman | Feb 6, 2012 | Branding, Case Study, Content Marketing, John Hellerman
Situation/Objective: After 9/11, the country’s new focus became the issue of homeland security. The protection of data networks and infrastructure was near the top of the government’s list of priorities, and privacy issues were at the forefront of regulators’ minds....
by John Hellerman | Feb 1, 2012 | Branding, Content Marketing, John Hellerman, Social Media
Ask any group of lawyers to get on board with the social media revolution, and you’ll get some resistance. It’s understandable. Lawyers have been slow to embrace the use of social media as a business-development method, and they didn’t get that way because they don’t...
by John Hellerman | Apr 7, 2011 | Branding, Business Development, Crisis, Financial Services, John Hellerman, Law
There was a great panel at the 25th Annual Legal Marketing Association Conference yesterday in Orlando about the power of PR to help facilitate and add value to the law firm-client relationship. Some of the examples shared about horrific legal situations that resulted...
by John Hellerman | Apr 5, 2011 | Branding, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: When a new law firm opens for business, the press doesn’t come running. The press yawns, deletes the email announcement, and gets back to more pressing stories. That was the challenge facing HC in publicizing the launch of a new, four-partner law...