by John Hellerman | Mar 10, 2014 | Branding, Business Development, Case Study, John Hellerman
Situation/Objective: The Beatles famously held off coming to New York before they had a number-one hit. Few of the nation’s largest law firms have shown such restraint. Many of them rapidly increased their numbers, and offices, during the good times—only to undergo...
by John Hellerman | Jan 16, 2014 | Amanda Ferrari, Branding, Content Marketing, John Hellerman, Marin Seifert
Mark Herrmann, a columnist on in-house issues at Above the Law, had a nice post this week. In it, he promised to deliver “the key to good writing.” That’s a pretty big promise, but I think Herrmann is onto something here. The key to good writing, he said, is this:...
by John Hellerman | Jan 15, 2014 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: In the summer of 2011, HC was charged with highlighting a new IP boutique’s role in the record-breaking auction of 6,000 patent assets owned by Nortel Networks—the largest patent auction in history. Because the auction was happening within the...
by John Hellerman | Jul 25, 2013 | Branding, Content Marketing, John Hellerman
Today’s consumers are shutting off traditional marketing. They’re ignoring magazine advertisements, fast-forwarding through TV advertising, and using ad blockers on their web browsers. Marketers have seen traditional marketing techniques slowly loosing their...
by John Hellerman | Jul 18, 2013 | Branding, John Hellerman, Reputation, Social Media
Just last month, we applauded appellate attorney Theodore Boutrous (@BoutrousTed) for embracing Twitter. Well, its time CEOs do too. The Washington Business Journal recently found that, “only 2 percent of Fortune 500 CEOs are on Twitter, and only a small fraction of...
by John Hellerman | Jun 5, 2013 | Branding, Case Study, John Hellerman, Law, Reputation
Situation/Objective: When Pravin Rao joined the law firm Perkins Coie, he brought a wealth of government experience. His young career already included stints as an Assistant U.S. Attorney, Securities and Exchange Commission (SEC) Enforcement Branch Chief, and...
