by John Hellerman | Jun 9, 2015 | Branding, Business Development, John Hellerman, Reputation
Every time you communicate, you’re making an impression on your audience—about your skill level, your professionalism, and when that audience consists of clients and prospects, your worthiness for more business. In today’s world, virtually all professionals conduct a...
by John Hellerman | Jun 4, 2015 | Branding, Business Development, John Hellerman, Law
Want to be a leader in the legal profession? Well, Law360 has some advice for you. The e-pub just rounded up comments from a number of managing partners on the topic of how junior lawyers can position themselves to become leaders within their firms. This is a subject...
by John Hellerman | May 26, 2015 | Branding, Business Development, Content Marketing, John Hellerman, Technology
Earlier this month we attended BDI’s “Remarkable Trends Across Digital Design” webinar, and speaker Steven Louie of Flightpath had some useful tips for professional firms, especially those considering a website redesign. Steven hit three different topics: layout,...
by John Hellerman | Apr 1, 2015 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: David Jacobson, a partner in the law firm of Sonnenschein Nath & Rosenthal (SNR), wanted to raise awareness of the firm’s E-Business practice, which he had co-founded. With his firm’s financial backing, David acquired the rights to...
by John Hellerman | Sep 18, 2014 | Branding, Business Development, John Hellerman, Law
Above the Law recently posted an article on an interesting topic: the substantial divide between lawyers and the legal marketers who serve them. It notes, correctly, that lawyers often “view marketing as fluff, pointless overhead, or just the people who order the...
by John Hellerman | Jun 12, 2014 | Branding, Content Marketing, John Hellerman, Laterals, Law
Recently, the Legal Times blog reported that Squire Sanders was losing four healthcare partners to competitor Jones Day. This news isn’t in itself particularly shocking—according to The American Lawyer’s 2014 Lateral Report, more than 2,500 partners in the US moved to...
