by John Hellerman | Mar 21, 2011 | Branding, Business Development, Crisis, John Hellerman, Laterals, Law, Reputation
It’s official: Howrey LLP has dissolved. It’s a sad end for a proud firm, which was undone by a slow drip of partner departures that began in the fall of last year. Even before the dissolution vote, journalists had begun extracting lessons from its demise about the...
by John Hellerman | Feb 9, 2011 | Branding, Crisis, John Hellerman, Litigation, Reputation
If you work in corporate America, at one time or another you’ve probably heard someone say “We should run this by legal.” It’s usually a wise move: when you make a tricky business judgment, you want to be sure it’s not going to come back...
by John Hellerman | Feb 1, 2011 | Branding, Content Marketing, John Hellerman, Social Media
When not busy appearing on Saturday Night Live, Facebook’s leaders spend their time dreaming up ever-more-ingenious ways to make money off your social life. They’re pretty good at what they do, as the company’s recent $50 billion valuation suggests....
by John Hellerman | Mar 11, 2010 | Branding, Content Marketing, John Hellerman, Law, Social Media
When I ask my clients about using social media as a business development tool, I hear a lot of ambivalence. And, frankly, I can understand. On the one hand, given the breathless press about the marketing benefits of social media, one could be excused for thinking that...
by John Hellerman | Aug 3, 2007 | Branding, Business Development, Content Marketing, John Hellerman
Recently, John Hellerman wrote two well-received articles (“How To Make It Rain By Marketing Individual Lawyers,” with Steve Bell of Womble Bond Dickinson and “5 Marketing Lessons From Howrey’s Graveside”), both about the general need for law firms to market and sell...
by John Hellerman | May 1, 2002 | Branding, Business Development, Content Marketing, John Hellerman
Sales are the name of the game for any marketing activity. Unfortunately, PR and media relations have for too long been relegated to the “finding” side of the finding and choosing equation. “Raise your awareness so you can be more easily found then...
