by John Hellerman | Jan 16, 2014 | Amanda Ferrari, Branding, Content Marketing, John Hellerman, Marin Seifert
Mark Herrmann, a columnist on in-house issues at Above the Law, had a nice post this week. In it, he promised to deliver “the key to good writing.” That’s a pretty big promise, but I think Herrmann is onto something here. The key to good writing, he said, is this:...
by John Hellerman | Aug 9, 2012 | Amanda Ferrari, John Hellerman, Marin Seifert, Social Media
Picture this: you’re applying for a job. You do everything right—you submit the perfect application, ace the interview, and even score bonus points by sending a thank you note. Yet, inexplicably, you don’t get offered the job. So what was missing? Surprisingly enough,...
by John Hellerman | Aug 1, 2012 | Amanda Ferrari, John Hellerman, Law, Marin Seifert, Social Media
A recent article by New York Times’s Nick Bilton asks: is Twitter a technology company or a media company? Until recently, the answer was easy—Twitter is a technology company, full stop. Twitter creates the technology platform, but its users are the ones who produce...
