by John Hellerman | Feb 21, 2018 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Social Media
If we did not run into you at industry events in the beginning of 2018, read on to see where we will be spotted in the next few months. #BeenThereTweetedThat January 2018: Eureka! The Golden State The Hellerman team escaped the East Coast cold to take in some sun...
by John Hellerman | Feb 14, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
Forbes’ recent video of Binance founder Changpeng “CZ” Zhao came across our radar (via LinkedIn), and was a stark reminder of just how effective video is as a case study, especially when highlighting professionals’ expertise. Firms need to realize that...
by John Hellerman | Jul 10, 2017 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Reputation
Just last month, in a beautiful conference room at Wiley Rein (thank you Alina Gorokhovsky), I was fortunate enough to moderate a panel of stellar media talent for a Legal Marketing Association Senior Leaders’ event. The reporters joining me were Politico’s Hadas...
by John Hellerman | Mar 21, 2017 | Amanda Ferrari, BrightPro, Content Marketing, John Hellerman, Susan Peters
Recently, BrightPro, a leading provider in comparative benchmarking for thought leaders and their content, conducted a short survey of more than 100 lawyers to determine how important thought leadership content is to their practices and how effectively they were able...
by John Hellerman | Aug 5, 2014 | Amanda Ferrari, Crisis, John Hellerman, Laterals, Law, Litigation, Marin Seifert, Reputation
Having a rival pick off a group of partners is never a welcome occurrence, but how a law firm handles such an event can help mitigate further damage. Skillful communication about such departures – both internal and external – is crucial. Watching colleagues depart en...
by John Hellerman | May 20, 2014 | Amanda Ferrari, Crisis, John Hellerman, Laterals, Law, Litigation, Marin Seifert, Reputation
Law firms and law schools have been having some difficult conversations lately: breakup conversations. As the legal job market continues to shrink, law firms and law schools have been faced with tough decisions about separating with attorneys and professors,...
