by John Hellerman | Feb 14, 2018 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law
Forbes’ recent video of Binance founder Changpeng “CZ” Zhao came across our radar (via LinkedIn), and was a stark reminder of just how effective video is as a case study, especially when highlighting professionals’ expertise. Firms need to realize that...
by John Hellerman | Jul 10, 2017 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Reputation
Just last month, in a beautiful conference room at Wiley Rein (thank you Alina Gorokhovsky), I was fortunate enough to moderate a panel of stellar media talent for a Legal Marketing Association Senior Leaders’ event. The reporters joining me were Politico’s Hadas...
by John Hellerman | Mar 21, 2017 | Amanda Ferrari, BrightPro, Content Marketing, John Hellerman, Susan Peters
Recently, BrightPro, a leading provider in comparative benchmarking for thought leaders and their content, conducted a short survey of more than 100 lawyers to determine how important thought leadership content is to their practices and how effectively they were able...
by John Hellerman | Aug 5, 2014 | Amanda Ferrari, Crisis, John Hellerman, Laterals, Law, Litigation, Marin Seifert, Reputation
Having a rival pick off a group of partners is never a welcome occurrence, but how a law firm handles such an event can help mitigate further damage. Skillful communication about such departures – both internal and external – is crucial. Watching colleagues depart en...
by John Hellerman | May 20, 2014 | Amanda Ferrari, Crisis, John Hellerman, Laterals, Law, Litigation, Marin Seifert, Reputation
Law firms and law schools have been having some difficult conversations lately: breakup conversations. As the legal job market continues to shrink, law firms and law schools have been faced with tough decisions about separating with attorneys and professors,...
by John Hellerman | Jan 16, 2014 | Amanda Ferrari, Branding, Content Marketing, John Hellerman, Marin Seifert
Mark Herrmann, a columnist on in-house issues at Above the Law, had a nice post this week. In it, he promised to deliver “the key to good writing.” That’s a pretty big promise, but I think Herrmann is onto something here. The key to good writing, he said, is this:...
