Tuesday Tweet: Apologies & Social Media
Tuesday Tweet is a weekly look at interesting fodder from our Twitter stream. Follow us at @HellermanComm. Today’s tweet comes from Beltway colleague Brian Lustig, who posted some timely thoughts about social media and corporate apologies on his blog. Timely, we say,...
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Social Media as a Litigation PR Tool
We’re strong advocates of lawyers using social media. Mostly, we talk about social media as a business development tool that lawyers can use to generate referrals, build lasting relationships, and enhance their reputations. But the litigators out there may be...
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Seven Tips for Legal Professionals on LinkedIn
To celebrate HC’s recently launched partnership with the country’s leading LinkedIn trainer and social media expert Viveka von Rosen, we sat down with our newest team member to get some insider tips from the “LinkedIn Expert.” 1. Treat Your LinkedIn Profile Like a...
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Run It By PR!
There was a great panel at the 25th Annual Legal Marketing Association Conference yesterday in Orlando about the power of PR to help facilitate and add value to the law firm-client relationship. Some of the examples shared about horrific legal situations that resulted...
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7,000 to 1
Situation/Objective: When a new law firm opens for business, the press doesn’t come running. The press yawns, deletes the email announcement, and gets back to more pressing stories. That was the challenge facing HC in publicizing the launch of a new, four-partner law...
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Law360: Five Marketing Lessons From Howrey’s Graveside
It’s official: Howrey LLP has dissolved. It’s a sad end for a proud firm, which was undone by a slow drip of partner departures that began in the fall of last year. Even before the dissolution vote, journalists had begun extracting lessons from its demise about the...
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