The Only Writing Tip You’ll Ever Need
Mark Herrmann, a columnist on in-house issues at Above the Law, had a nice post this week. In it, he promised to deliver “the key to good writing.” That’s a pretty big promise, but I think Herrmann is onto something here. The key to good writing, he said, is this:...
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HC Helps Firm Own a Market
Situation/Objective: In the summer of 2011, HC was charged with highlighting a new IP boutique’s role in the record-breaking auction of 6,000 patent assets owned by Nortel Networks—the largest patent auction in history. Because the auction was happening within the...
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John Hellerman Speaks on “Social Media Crisis Communications”
In a world where news travels across social media platforms 24/7, one poorly composed message can tarnish a company’s reputation. Social media platforms like Twitter have transformed the way news is shared. News of a crisis now spreads to wider audiences than ever...
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Grading the Statement: Where’s Israel?
Grading the Statement is a periodic feature on Sound Bites in which we judge the effectiveness of news releases and other public statements. In the Where’s Waldo? series of books, young readers are challenged to find a wackily dressed Waldo character in crowd scenes...
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Freshfields Crisis Communications Survey Reveals Need for Better Planning
Freshfields recently conducted a survey of more than 100 senior crisis communications professionals from 12 different countries, including the U.S. The report demonstrates persuasively that many corporations are not prepared to handle potentially damaging “digital...
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That’s What She Said
Situation/Objective: The national law firm of Ford & Harrison built its name on its labor and employment practice. Its reputation was firmly established, and needed little enhancement. But while recognized as a leading firm in its area, Ford & Harrison knew it...
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