by John Hellerman | Dec 30, 2017 | Business Development, Content Marketing, John Hellerman, Law
A client had published a rather mundane article on a financial regulatory issue in a rather mundane trade publication. The goal of the article was, of course, to demonstrate expertise on the issue and hope potential clients took note. Few did. So, we devised a plan to...
by John Hellerman | Jul 10, 2017 | Amanda Ferrari, Business Development, Content Marketing, John Hellerman, Law, Reputation
Just last month, in a beautiful conference room at Wiley Rein (thank you Alina Gorokhovsky), I was fortunate enough to moderate a panel of stellar media talent for a Legal Marketing Association Senior Leaders’ event. The reporters joining me were Politico’s Hadas...
by John Hellerman | Jun 14, 2017 | Branding, Business Development, Case Study, Crisis, John Hellerman, Law
We are flattered to have been recommended, out of the blue, by our brand new friend at Poyner Spruill LLP, Brandi Crouch Hobbs. The message she shared within the Legal Marketers Extraordinaire group on Facebook, and the comments that followed, made our day… month…...
by John Hellerman | Jun 2, 2017 | Branding, Crisis, John Hellerman, News, Reputation
Kathy Griffin is a D-list celebrity for a reason — primarily because she isn’t very funny. But her press conference today to blame her self-inflicted wounds on Trump (her victim) and old white men was the funniest piece of performance art I’ve ever seen. You could say...
by John Hellerman | Apr 4, 2017 | Business Development, John Hellerman, Law, Reputation
John recently published this article in Marketing the Law Firm. “Getting Busy Lawyers to Market” highlights an exchange from early in his career with Bartlit Beck rainmaker, Fred Bartlit, that John has carried with him ever since. The article reads: Years ago, in the...
