by John Hellerman | Dec 21, 2018 | Branding, Content Marketing, Disruption, John Hellerman
The Wall Street Journal recently reported on the rise of Lil Miquela, a major fashion icon and influencer who can be seen eating at high-end restaurants, buying top clothing brands, and singing from her newly released singles. With all her comings and goings, it is...
by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...
by John Hellerman | Apr 11, 2018 | Branding, Crisis, John Hellerman, Reputation, Social Media, Technology
Mark Zuckerberg finished his second day of voluntary testimony in front of Congress today. Earlier this week, I was interviewed by the Associated Press about what he should do to prepare, and it appears he was given similar counsel and followed it. A few things about...
by John Hellerman | Apr 8, 2018 | Branding, Business Development, Content Marketing, John Hellerman, Law
OUR DISCUSSIONS Listen here: OUR ARTICLE This article, co-authored by Mary Margaret Gorman, Senior PR and Media Manager of Jones Walker LLP, first appeared in Marketing the Law Firm’s April 2018 issue. We’ve all been there. We’ve all witnessed our...
by John Hellerman | Feb 26, 2018 | Crisis, Financial Services, John Hellerman, Reputation, Social Media
This is one of the ads for our reputation management consulting services that we’ve been running for a few years… Setting aside the impactful tweeting of our President, if ever there was an example of the truth behind our copy, this tweet from Kylie Jenner is...
