by John Hellerman | Dec 20, 2011 | Crisis, John Hellerman, Litigation, Reputation, Social Media
Tuesday Tweet is a weekly look at interesting fodder from our Twitter stream. Follow us at @HellermanComm. Today’s tweet comes from Beltway colleague Brian Lustig, who posted some timely thoughts about social media and corporate apologies on his blog. Timely, we say,...
by John Hellerman | Dec 2, 2011 | Crisis, John Hellerman, Litigation, Reputation, Social Media
We’re strong advocates of lawyers using social media. Mostly, we talk about social media as a business development tool that lawyers can use to generate referrals, build lasting relationships, and enhance their reputations. But the litigators out there may be...
by John Hellerman | Sep 14, 2011 | John Hellerman, Law, Social Media
To celebrate HC’s recently launched partnership with the country’s leading LinkedIn trainer and social media expert Viveka von Rosen, we sat down with our newest team member to get some insider tips from the “LinkedIn Expert.” 1. Treat Your LinkedIn Profile Like a...
by John Hellerman | Apr 7, 2011 | Branding, Business Development, Crisis, Financial Services, John Hellerman, Law
There was a great panel at the 25th Annual Legal Marketing Association Conference yesterday in Orlando about the power of PR to help facilitate and add value to the law firm-client relationship. Some of the examples shared about horrific legal situations that resulted...
by John Hellerman | Apr 5, 2011 | Branding, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: When a new law firm opens for business, the press doesn’t come running. The press yawns, deletes the email announcement, and gets back to more pressing stories. That was the challenge facing HC in publicizing the launch of a new, four-partner law...
