by John Hellerman | Mar 13, 2014 | Branding, John Hellerman, Laterals, Law
In a recent column for Above the Law, Michael Allen of Lateral Link enumerated the top five reasons that attorneys move from one firm to another. Here’s the list he came up with: 1) Management: “A popular complaint I hear from lateral partners,” Allen writes, “is that...
by John Hellerman | Mar 10, 2014 | Branding, Business Development, Case Study, John Hellerman
Situation/Objective: The Beatles famously held off coming to New York before they had a number-one hit. Few of the nation’s largest law firms have shown such restraint. Many of them rapidly increased their numbers, and offices, during the good times—only to undergo...
by John Hellerman | Jan 16, 2014 | Amanda Ferrari, Branding, Content Marketing, John Hellerman, Marin Seifert
Mark Herrmann, a columnist on in-house issues at Above the Law, had a nice post this week. In it, he promised to deliver “the key to good writing.” That’s a pretty big promise, but I think Herrmann is onto something here. The key to good writing, he said, is this:...
by John Hellerman | Jan 15, 2014 | Branding, Business Development, Case Study, Content Marketing, John Hellerman, Law
Situation/Objective: In the summer of 2011, HC was charged with highlighting a new IP boutique’s role in the record-breaking auction of 6,000 patent assets owned by Nortel Networks—the largest patent auction in history. Because the auction was happening within the...
by John Hellerman | Nov 25, 2013 | Crisis, John Hellerman, Litigation, Reputation, Social Media
In a world where news travels across social media platforms 24/7, one poorly composed message can tarnish a company’s reputation. Social media platforms like Twitter have transformed the way news is shared. News of a crisis now spreads to wider audiences than ever...
