by John Hellerman | Mar 14, 2024 | Branding, Business Development, Content Marketing, John Hellerman
In today’s fiercely competitive legal landscape, the largest law firms face a unique challenge: standing out while maintaining an aura of prestige and authority. The whimsical title of this article — and the date we’re publishing it — belies a serious message: ...
by John Hellerman | Dec 18, 2023 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Technology
“With billions pouring into legal tech, 2024 will be the year everything changed, and it’ll be unlike anything we’ve ever seen.” For legal marketing, 2023 was a tough year. We lost too many industry trailblazers. The passing of Richard Levick, Burkey Belser, and...
by John Hellerman | Nov 13, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
The legal industry is abuzz with the recent news of Milbank’s bold move to increase associate salaries, setting off a domino effect among its largest and most prestigious competitors. While this salary race is a headline-grabber, for most firms it’s worth...
by John Hellerman | Sep 18, 2023 | Business Development, Disruption, John Hellerman
FAME = A New Success-Based Approach to Engaging PR Beginning at minute 27:47 of this Small Business Digest podcast episode, John Hellerman, the principal of Hellerman Communications, shares his unique approach to public relations and the importance of thought...
by John Hellerman | Aug 28, 2023 | Business Development, Disruption, John Hellerman
In today’s complex media landscape, law firms are increasingly aware of the importance of thought leadership in attracting high-value clients and top-tier talent. Traditional metrics, such as advertising equivalency, fall short in accurately assessing the value...
