What makes Points™ unique?

Points™ takes the risk out of whether or not a public relations strategy will work, offering certainty regarding deliverables often missing from traditional monthly retainer relationships. In a Points™ engagement, Hellerman does not bill for time or effort spent engaging in media relations. Instead, a strategic campaign is designed by assigning value to an acceptable universe of media outlets and any additional desired outcomes based on the importance of each to the client. Points™ are deducted from the client’s account when – and only when – specific outcomes are achieved.

What makes Points™ more than just another way to pay for PR services? 

Points™ enables you to allocate your marketing and public relations resources more accurately and effectively. And, by scoring placements according to their strategic value, Hellerman benchmarks its clients against peers and competitors (individually and collectively) so a campaign’s impact becomes clear, as does the typically elusive decision moment for when to end it or course correct to ensure its success.

What can Points™ be used for?

Points™ can be a primary engagement or complementary to current public relations support. The inherent strategy and flexibility of its implementation makes it perfect to promote people, practices, departments, projects, pro bono work, or an entire organization. It is especially useful for industry-focused thought leadership campaigns, building and protecting reputations, rebranding new lateral hires, and uncovering upsell and cross-sell opportunities. Have things on your ‘to do’ list that never seem to move? Points™ is a cost-effective, efficient way to tackle them.

For an exploratory conversation, contact John Hellerman

at 202-841-8153 or jhellerman@hellermanllc.com.