by Amanda Ferrari | Apr 7, 2020 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law, Social Media
By now, we’ve either seen bare grocery store shelves in-person, during the initial coronavirus panic, or trending online. But what shocked most Americans wasn’t the mad dash, it was the products that were flying off the shelves. Toilet paper, face masks,...
by Amanda Ferrari | Mar 31, 2020 | Amanda Ferrari, Branding, Content Marketing, Crisis, Law
Coming out of the second full weekend of isolation from coronavirus, the general public is itching for social interaction. This past weekend was especially packed with live-streamed concerts, TikTok videos, and Houseparty calls. Though entertainers and apps make our...
by Amanda Ferrari | Apr 30, 2019 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Law
The 2019 Legal Marketing Association conference focused more on the future of the legal industry than in past years. Perhaps because general counsels buying process has changed, artificial intelligence (AI) has solidified its role, or the #MeToo movement and renewed...
by John Hellerman | Dec 21, 2018 | Branding, Content Marketing, Disruption, John Hellerman
The Wall Street Journal recently reported on the rise of Lil Miquela, a major fashion icon and influencer who can be seen eating at high-end restaurants, buying top clothing brands, and singing from her newly released singles. With all her comings and goings, it is...
by Amanda Ferrari | Sep 20, 2018 | Amanda Ferrari, Branding, Business Development, John Hellerman, Reputation
The Hellerman team recently sponsored Ragan Communications’ Executive Communications conference, which took place at The National Union Building in Washington, DC on September 14. The sold out event featured our very own John Hellerman, and experts from Edelman,...
by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...