by John Hellerman | Mar 14, 2024 | Branding, Business Development, Content Marketing, John Hellerman
In today’s fiercely competitive legal landscape, the largest law firms face a unique challenge: standing out while maintaining an aura of prestige and authority. The whimsical title of this article — and the date we’re publishing it — belies a serious message: ...
by John Hellerman | Dec 18, 2023 | Amanda Ferrari, Branding, Business Development, Disruption, John Hellerman, Technology
“With billions pouring into legal tech, 2024 will be the year everything changed, and it’ll be unlike anything we’ve ever seen.” For legal marketing, 2023 was a tough year. We lost too many industry trailblazers. The passing of Richard Levick, Burkey Belser, and...
by John Hellerman | Nov 13, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
The legal industry is abuzz with the recent news of Milbank’s bold move to increase associate salaries, setting off a domino effect among its largest and most prestigious competitors. While this salary race is a headline-grabber, for most firms it’s worth...
by Amanda Ferrari | Aug 7, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman
In the fast-paced world of the business of law, where reputations can be built or shattered in an instant, understanding the power of public relations and crisis communications is essential. John Hellerman, a seasoned expert in the field, recently appeared on two...
by Amanda Ferrari | May 18, 2023 | Amanda Ferrari, Branding, Business Development, Content Marketing
The Legal Marketing Association Annual Conference, which took place in Hollywood, Florida from April 24th through April 26th, always gets a ton of buzz. To keep that alive a little bit longer, we sat down with first-time attendee, Jones Walker’s Public Relations and...
by John Hellerman | Apr 13, 2023 | Branding, Business Development, John Hellerman, Measurement
It is no secret that one of the biggest challenges in public relations is demonstrating the value of earned media, and although it’s not a perfect comparison, ad value equivalency or AVE has commonly been used to assign monetary value to media hits. AVE is...